No doubt eCommerce is set to rule the market in the years to come. In such a crowded space, how do brands make their products stand out? With most customers opting online for a comfortable and low effort shopping experience, the spotlight is on each retailer to ensure they provide quality service to shoppers.
Increased brand awareness and customer enlightenment made shoppers look for specific information on the product. Shoppers these days know exactly what they want to buy, and they search accordingly for particular details.
Product and its features are not the only things defining the quality, especially in this online space. It is also the attributes related to the product, the pictures displayed, and the descriptions which help customers arrive at a buying decision.
What exactly are Product Attributes and why do they matter? Read further to understand why attributes along with a strong PIM, play a prominent role for any business striving to attain excellence.
Product Attributes are a set of characteristics that define a particular product or a group of goods. This means size, color, flavor, package type, etc. constitute attributes. They are not to be confused with features.
Attributes are what influences or affects a consumer’s decision to purchase something. If the right fit of characteristics is given for the right set of products, then you are making the buying process hassle-free and convenient for customers, thus charting out the low effort experience everyone talks about these days.
Generally, attributes can be classified into two types for every product – tangible attributes and intangible attributes.
Tangible attributes include the physical characteristics of a product, something that can be seen and felt by the user.
Intangible product attributes are those which cannot be seen and felt, but are subject to change based on the consumer’s preferences and market scenario.
Attribute Groups are a collection of similar attributes grouped together for a common characteristic.
For example, there are usually many attributes related to the colors of a car, like a car body color, wheel, disc, seat color, and so on. All these attributes can be bundled together and put in a single group titled ‘Colors,’ making it easier for the concerned teams to present details aesthetically on the front end (online store).
The attribute family is a collection of attribute groups required to create and curate a whole product. Only when all the characteristics mentioned in the attribute groups are placed in tandem, can the final product be manufactured efficiently.
In any mobile or computer, memory attribute group (RAM, ROM) is a typical existence, whereas the display attribute is entirely different from the other. So what we do is categorize into two different characteristics for mobile and computer respectively. This improves the product attribute classification and enhances the customer experience in the online store with accurate details in the display, making shopping seamless for the customer.
Product Information Management is a system which stores ALL the product information and data your company deals with. By all, we really mean all, as vast amounts of data can be fed in seamlessly and securely – pictures, documents, product descriptions, attributes, product categories, manuals, tech specs, SEO attributes, and more.
Having all the attributes stored in a single place helps teams in multiple ways during production, and also for marketing prospects to optimize product visibility and brand growth.
Below are the attribute types which can be created and stored in a PIM:
Any strong and powerful PIM comes with the option to create a predefined set of properties to classify attribute labels, default values, maximum and minimum products count, active and inactive fields attribute, and so on. Using these fields, brands can define attribute behavior and make work less time consuming.
Below are the various kinds of attribute properties, which can be added to streamline product data management.
Any PIM system aims to provide excellent product maintenance possibilities, along with all the above said attribute options coupled with the necessary powerful integration, to manage all the product data.
As an enterprise level PIM system, flexiPIM houses stellar features to help brands increase productivity and sales by storing all the company data in a single repository that is easy to access by all. When compared to other PIM systems, flexiPIM stands out by providing exceptional products attributes, some of which are listed below.
Why the wait? Contact us right away to explore how flexiPIM can enhance your brand, and complement the business.