Magento undoubtedly is one of the most sought after eCommerce platforms across the globe. Due to its unparalleled user experience, online stores worldwide have chosen this platform for giving the head start their brand needed. Check out how a PIM solution for Magento 2 helps in delivering amazing shopping experiences to online customers.
As a brand grows, the products (or services) they offer too – increase. In such times, it becomes complicated to manage and maintain an online store if you do not have a proper system in place where you can govern and transfer product data to all channels where your products are listed.
Hence arises the need for a PIM to all (or any) Magento powered online stores! In this blog, let us understand why Magento 2 needs PIM.
Product Information Management (PIM) is a concept of centralizing your product data and distributing that data with multiple channels across all eCommerce platforms, where your products are featured.
PIM stores the Product Attribute, Attribute family, Category, media files, catalog details, and more.
How do you maintain multiple channels in Magento 2? How do you integrate your front-end with Order Management System, ERP and Third-Party Software?
In Magento 2, some of the Integration has two ways sync. And that implies, merchants have to maintain the Product Data in more than one place. Well, does this work? Yes. But you cannot always rely on this, and you will have to shed some time for this dedicatedly at regular intervals. Doing so, this adversely affects your employees’ work time.
But the same is not the scenario when you have a PIM by your Magento 2 store which lets you maintain the store’s product data from one place.
With PIM, store owners can also seamlessly take care of all the necessary integrations to provide enriching commerce experiences and sending products faster to the market.
There are many PIM solutions in the market. But any PIM would have certain requisite benefits like Product Management, Attribute, Attribute Group, Family Management, and so on. Apart from the said basic features, Import and Export are the other two essential features that are a should-be in any PIM.
Below, we’ve explained how each feature will impact your online store.
After a certain point in time, after your business expands after you start to see the sales you sought – any store owner would not want to spend her/his time searching for files or data. The focus should be on scaling your business more.
Every online store MUST have a PIM solution handy to manage product content and push it to various channels on the go.
The content we say also includes Attribute Management, Category Management, Family Management, and so on.
Let’s take the example of a mobile phone – it has properties like RAM, ROM, Processor, etc. – these are called Attributes. Likewise, PIM supports different types of attributes like Numbers, Price, Files, Images, Metrics Text, and Text Area.
PIM also supports the Attribute Group of Attribute Family, which means a collection of Attributes grouped under one.
The advancement of technology has made it possible to sell everywhere, anywhere. When you do so, you must adapt to localization so customers will have a connection over your products/services.
Localization is a crucial part of your brand growth if you have a customer base spread across various nations. With PIM, you get terrific localization options using which you can present product data in multiple languages in tandem with the local audience.
For sure, your product will be up for sale in multiple channels, because that is how you reach a broader audience.
Time and again, it becomes cumbersome to change the content in every channel listed. So, what can eCommerce store owners do to overcome this? Simple, have a PIM solution.
Wondering how a PIM solution helps with multi-channel? Make changes in PIM and the edits get reflected in all the channels where your products are up for sale.
With a multi-channel option in PIM, you can directly send the API to third-party applications, and the work gets done.
Content and text are the only things we see when we open an online store. Images, videos, product’s manual documents, etc. support the item in building credibility for the buyer. Many robust PIM solutions have an in-built DAM to store all your digital assets in one place.
However, in Magento 2, there is no separate option to maintain this. M2 has an option with the product alone. With DAM, customers can also review the assets data, assign and unassign assets into various products.
There are various PIM systems available in the market, helping brands to maintain and streamline product data. And almost, all PIM systems have their own marketplaces where robust in-built extensions/integrations and external add-ons are put up to supercharge your brand.
Using the add-ons, brands can expand their business horizons and step into newer avenues.
For example, brands can integrate with Google Shopping if they want to show their product information over there.
PIM has all your product information and acts as a parent to your online store functioning.
Connecting PIM to your Magento 2 online store is easy, thanks to the default PIM <> Magento 2 connector. Using this, all the products and assets information will be automatically synced between both.
Got doubts on how the sync happens? There are two options available: Auto-sync as well as Manual Sync option. The name itself implies how the sync happens. You can set it once, and Auto-sync occurs periodically. Or you can sync whenever you wish with Manual Sync.
Two features present in PIM solution that makes your brand stand out are Multi-channel and Marketplace. You can start and maintain your business across the globe, literally, using the Multi-Language option. The conversions ought to increase when you present products in a language the majority of people in that locale are familiar with.
If you have a store built on Magento and want to create an unforgettable shopping experience for customers, let’s talk! Get in touch with flexiPIM, and we will say how our connector will accelerate your business.