What is PIM
PIM stands for Product Information Management. It acts as the centralized data storage for all the content and information related to the products a company deals. By allowing real-time collaboration and information sharing, PIM helps companies manage their products seamlessly and saves a significant amount of time, thereby ensuring a smooth digital commerce experience.
- Improper Content Causes Confusion
- Multiple SKUs Are Cumbersome
- Time Consuming
- Locating Data Becomes Difficult
- Oblivious Employees
- Late Product Entry Into Market
- Manual Data Entry
- Repetition of Tasks
- Decreases Team Productivity
- Impossible To Generate Reports
- Affects Customer Experience
- Loss Of Important Data
How PIM can help
Easy Access of Product Data
With product related information within reach to all teams, the whole process becomes structured. Rather than waiting for specific information to arrive from different teams, the ones who need the data can directly access through Product Information Management.
Increases Team Productivity
PIM eliminates repetitive and redundant tasks as it stores all the related data in a single place for easier access. Thereby, giving ample space for teams to focus more on strategies and sales to take the company to the next level. PIM also automates 80% of the tasks that are otherwise done manually.
Once you get rid of complex and time-consuming spreadsheets by transferring the data to PIM, there is enough time available for development. With quality and comprehensive product data within reach, companies can provide a compelling shopping experience, leading to an increase in sales.
In this rapidly changing market, it is essential to deliver the right product at the right time and meet the expectations of the consumers to boost revenue.
Every brand that deals with products aims to scale up and often, by introducing new products with newer features into the market. Every product related features such as specifications, attributes, sizes, and much more, can be stored in PIM, thus giving ample scope for every company to scale up reliably.
What Kind Of Data Can Be Stored in PIM
- Product Descriptions
- Product Categories
- How-to Videos
- Technical Specifications
- SEO Attributes
- Attributes Family